Davey Jones - Lord of the Pirates

The Davey Jones screen is where you will use Favour Points. These are also called DJ points. The number you possess will be shown in brackets to the right of the link in the menu bar. The number will also be shown on the left side of the DJ screen, under the menu bar. Here is an example of the screen you will see when you follow the Davey Jones link:

Each of the menu options you see on the left side of the screen will open on the right side. I will provide a brief explanation of each menu option:
Limited Items - Will give you the option of buying different items in sets. One set has a limited number of items available (1000) and one set is available for only one week. Each set is comprised of a weapon, matey and ship, and they are themed sets.
Item Crates - Will allow you to buy Crates with a focus on Attack, Defense or Balanced. Each Crate has a chance of providing a weapon, ship or matey in several categories, each with a percentage chance, like this:

Legendary:

5%

Rare:

10%

Uncommon:

30%

Common:

55%

Legendary items are the most powerful, Common the least powerful. But all will be much stronger than single items you will see from any other source.
Sale Items - are random items that Davey Jones wants to clear out of his locker, and he's willing to give you a good deal on them. They won't cost as much, but also won't be as powerful as items you can acquire in teh first 2 sections.
Hired Captains - Hired Captains are critical to your success in the game. They are the single greatest way to increase your overall firepower, and are a much better investment than any of the special items above, and more cost effective as well. Allow me to provide an example:
Ex: Let's say you are thinking of spending some DJ points, and let's say you are level 400 and have 40 DJ points saved up. Looking at the items in the screen cap above, you can buy an Olympia Galleon, with an attack of 356 and a defense of 283. Sounds pretty good, right? But you can buy 8 hired captains too. So let's look at what they can do for your total firepower, using items available at the Blacksmith at level 400:
Gold Encrusted Cutlass, Level 400, (16/15) x 10 items = attack 160 & defense 150
Smuggler Ship, Level 390, (84/84) x 1 item = attack 84 & defense 84
Mistrel Maiden, Level 300, (15/17) x 10 = attack 150 & defense 170

One Hired Captain = attack 394 & defense 404
Since you get 2 Hired Captains for 10 DJ points... attack 788 & defense 808.
And with 8 Hired Captains, you would see an increase of 3152 points to attack and 3232 points to defense.
So just buying 2 Hired Captains would boost your total strength by twice as much as the shiny ship we looked at, for a quarter of the cost. And by spending all the DJ points on Hired Captains, you would increase attack strength by over 700% and defense strength by over 1100% over the ship you can buy for the same cost.
Energy/Health/Stamina/Cash - This option will allow you to exchange DJ points for a 100% boost of energy, stamina or health, or 7 income payments in cash.
New Characters - These are a very good investment. Obtaining a new character can increase the rate at which you generate health, energy, stamina or income payments, as well as providing a themed set of items (1 weapon, 1 matey and 1 ship). They are available in level-restricted tiers, with level 100 being the first, and level 2400 being the second. They are costly, but justifiably so. many also provide additional bonuses in combat and/or bonuses in financial areas. Carefully examine the options and decide what suits your strategy the best.
Loyalty Items - During game play, you earn Loyalty Points. You can also receive additional Loyalty Points by purchasing DJ points using RealWorld currency. Loyalty Items can be a very powerful addition to your arsenal, particularly when you get into the higher levels of Loyalty, such as Gold and above. Check here regularly to see if you have enough Loyalty points to buy a new toy. These points do not affect any other aspect of game play.
Lottery - Every day at 12:00 noon, Pacific Time, there is a lottery draw. The lottery provides a variety of prizes, and everybody gets one free ticket per day! For a chance at free money, experience points or even up to 1000 DJ points, it is worth it to check here every day. There is also a link on the Home page, at the bottom of the banner list on the left side of the screen. This banner will appear only after the lottery drawing has been done. After you have checked your lottery ticket, and before the lottery draw has been done, this banner will not appear on the main page.
Speakers - These are used in the World Chat. I mentioned that in the introductory post for this guide. You will also receive some Speakers every seven days in the Daily Rewards.

The important thing to remember about DJ points, is that they are yours to spend as you see fit. They are used in many aspects of the game, and should be regarded as actual money. Spend them as you wish, but keep in mind that there are many things you should consider spending them on before others. Think of it like a household budget.